Branding

BH_Monitor

A brand is much more than a clever logo or slogan. It is a clear, memorable and compelling story of who you are, what you do and how you do it better than your competition.

A brand’s story is constantly evolving and is shaped by interactions within an organization and within the local and global marketplace of ideas, goods and services.

The telling of this story can and should take many forms, each version supporting the essential brand message to ensure maximum brand recognition and business growth.

Our comprehensive marketing, design and communications services build successful brands.

  • Brand Development
  • Strategic Planning
  • Marketing
  • Creative
  • Photography
  • Communications
  • Online Media

Strategy

Strategic branding is ultimately about building strong relationships—with employees, clients and consumers, and the greater community.

Our branding process creates these supportive relationships, the most important of which is the relationship with cultivate with our clients.

We take the time necessary to understand our clients’ business, their goals and the challenges they face. This investment ensures we care as much about our clients’ success as they do.

We meet with each of our clients on a regular basis to provide marketing guidance and support that leverages limited resources to achieve maximum business growth.

Strategic consulting services include but are not limited to

  • Startup guidance and business plans
  • Market/industry research
  • Competitor analysis
  • Needs assessments
  • Resource identification
  • Product development/prototyping
  • New company/product launch strategy
  • Strategic growth planning
  • Campaign development and monitoring
  • PR/Communications support

Marketing

A Brand Is a Promise

Clear, effective communications are the bedrock of our relationship with you, the brand we help you build, and all the audiences you serve.

Our strategic communications services help you define who you are right now and where you want to go. Our public relations and community-building services enlist and energize those who can help you get there.

Our strategic marketing, design and communications services build brands and successful businesses.

  • Multimedia Content Development
  • Feature Story/Media Placements
  • Stakeholder/Community Relations
  • PR Campaign Development/Management
  • Press Releases/Media Liaison
  • Copywriting and Editing
  • Event Planning & Coordination
  • 360° Communications Audits
  • Organizational Communications Consulting
  • Crisis Communications/Issues Management

Creative

The Thread That Ties Your Brand’s Story Together

Branding is inherently a creative process, one that requires insight, imagination, vision, charisma, excellent communication skills, and the ability to solve problems by creating opportunities. Without these skills, the storyteller can’t tell the story. With them, he or she can make it larger than life.

We use our broad-based creative talents, technical skill and project management expertise to develop well-rounded and compelling stories that engage audiences, create experiences and encourage desired action.

Each creative project we execute tells a brand’s story on its own and as an integrated part of a comprehensive campaign. This multilayered approach addresses different communication styles (visual, sensory, verbal) and enhances the effectiveness and saturation of the overall brand message.

We offer a broad array of creative services and the strategic insight necessary to select the right mix to tie your brand’s story together.

  • Art Direction
  • Graphic design
  • Web design
  • Photography
  • Illustration
  • Videography
  • Storyboarding and scripting
  • Professional acting, modeling and voice talent
  • Audio recording and production
  • Multimedia and interactive design
  • Technical and creative content development
  • Feature story and business writing
  • Apps development
  • Prototype development
  • Environmental/kiosk design
  • Package design

Photography

It is often said that a picture is worth a thousand words, but the reality is that we are bombarded with thousands of images every day. Most of them don’t make it past our perceptual filters to make any real impression.

To make an impact, photography must capture the essence of its subject and evoke a response. Compelling photos do more than a re-present subject matter, they shape how we perceive and interact with it.

We provide professional photography to help tell your brand’s story in a unique and visually arresting way. Our photography is always original, skillfully excuted and on message to ensure our pictures tell your story without having to say a word.

Taking good photographs has as much to do with what is behind the lens as what is in front of it. We have a fully digital studio and the creative and technical ability to focus our lens in a variety of settings for maximum effect.

  • Architectural
  • Corporate
  • Product
  • Food
  • Fashion
  • Lifestyle
  • Event
  • Editorial
  • Artistic
  • Landscape
  • Portrait

Communications

A Brand Is a Promise

Clear, effective communications are the bedrock of our relationship with you, the brand we help you build, and all the audiences you serve.

Our strategic communications services help you define who you are right now and where you want to go. Our public relations and community-building services enlist and energize those who can help you get there.

Our strategic marketing, design and communications services build brands and successful businesses.

  • Multimedia Content Development
  • Feature Story/Media Placements
  • Stakeholder/Community Relations
  • PR Campaign Development/Management
  • Press Releases/Media Liaison
  • Copywriting and Editing
  • Event Planning & Coordination
  • 360° Communications Audits
  • Organizational Communications Consulting
  • Crisis Communications/Issues Management

Online Media

Building Real Relationships in a Virtual World

The advent of social media, smartphones and interactive apps has removed any doubt about whether or not businesses should engage in online marketing. The question is not “do you need an online presence?” It is “how interactive and meaningful can you make it?”

There is no substitute for face-to-face relationship building, personal service and an old-fashioned handshake (and all that it implies). However, virtual relationship building is now an essential part of the mix.

A virtual presence won’t build real relationships unless it is interactive, integrated and well managed. Your online marketing efforts must deliver meaningful content, up-to-date news and provide numerous opportunities for feedback. This is how you build real community in a digital world.

We offer a full suite of online media development and strategic implementation services to ensure your virtual efforts are fully integrated and deliver measurable results.

  • Website design
  • Content management systems
  • Responsive design
  • Database development
  • Search engine optimization
  • eCommerce solutions
  • Social media implementation/management
  • Pay-Per-Click campaigns
  • Flash animation
  • Blog setup and support
  • eNewsletters
  • Email campaigns

Contact Us

The Brandinghouse

828.777.3789

80 Vance Gap Road
Asheville, NC 28805

Email: info@thebrandinghouse.com