“A brand is much more than a clever logo or slogan. It’s a clear, memorable and compelling story of who you are, what you do.

An effective brand uses a set of strategic, creative communication tools that manage perceptions, create relationships and motivate action at every level—from organizational cohesion to consumer action.”

Toby Maurer

“A brand is much more than a clever logo or slogan. It’s a clear, memorable and compelling story of who you are, what you do.”

Toby Maurer

Branding Your Company

Our goal at the Brandinghouse is to ensure that your brand is constantly growing and evolving to fit the local and global market, providing maximum brand recognition and business growth.

Our comprehensive marketing, design and communications services build successful brands through:

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Client Consultation

 
All of our client relationships are developed and nurtured through a process of deep listening that creates fertile soil for a collaborative partnership. We invite prospective clients to share not only their vision and mission but also their passion for what they do and for whom they serve. It is at this stage that we determine whether our advertising philosophy and practices are alignment with our potential clients.
 
When we find we share a commitment to community service, value creation and collaborative innovation, we dive right in and immerse ourselves in the client’s products and services as well as its organizational structure and history. 

Market Research

After immersing ourselves in our client’s culture, we continue our comprehensive review of the business environment. This may include internal research to determine the degree of organizational buy-in to the company mission and vision and any proposed changes. We look at consumers’ needs and perceptions and then review the competition to see how it approaches and attempts to satisfy these needs. We also look at the marketplace in general for emerging trends and pitfalls.
 
When our research brings us full circle, we have gathered the information necessary to identify our clients’ unique offerings and benefits. Upon request, we can prepare a strategic brief that identifies strengths, weaknesses, opportunities and threats. Even without a formal brief, we begin to develop a customized branding strategy that capitalizes on strengths, speaks clearly to market needs, and differentiates the brand from its competition. 
 
While no two brands are the same, they do share a characteristic life cycle that, if nurtured at each stage of growth, provides a maximum return on investment. Our holistic approach ensures that the brands we create are resonant with our clients’ mission and vision, are relevant to the end user, and are built on a solid foundation that generates recognition, momentum, and longevity.
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Our branding process begins with an in-depth consultation and market research to develop a customized branding strategy that guides brand development and positioning. We offer brand management and oversight to ensure our brands proactively address changing market conditions and consumer needs.

We also offer value-added services such as corporate visioning, employee education and training, and crisis management communications.

We believe that branding is a very powerful method for delivering messages and influencing behavior; therefore, we are careful to work only with organizations and businesses whose mission and vision are in alignment with our desire to create value and to promote positive local and global change.

Brand Mangement—Brand Development

Brand management is an oft-overlooked component of a brand’s life cycle. However, careful management of a newly evolved brand is critical to its success.
 
Internally, owners, managers and product and service providers may require education and training to foster the desired brand perception and to ensure the brand delivers on its promise. Externally, momentum and interest must be sustained to keep the brand’s personality vibrant while it becomes entrenched in consumers’ and partners’ minds.
 
We offer education, infrastructure, and communication enhancements to support internal brand awareness and understanding. We also offer ongoing advertising and public relations support to strengthen brand positioning with external audiences
 
We can work with clients to monitor and analyze brand performance over time to ensure brands maintain their integrity while continuing to meet consumer needs, responding to changing market conditions, and capitalizing on emerging opportunities. 
 
 
As we progress from the initial client consultation through market research and brand development, we simultaneously build a communications strategy that will support the fully evolved brand. This strategy unfolds when the brand is launched or announced to both internal and external audiences.
 
Each communication strategy is customized to reflect unique marketing goals, the competitive field, consumer preferences, and budgetary constraints. 
Creative launch collateral is designed for a variety of media and is carefully coordinated to distinctly position a brand with a consistent image and message. This integrated approach maximizes brand awareness, encourages acceptance, and stimulates momentum for optimal brand growth.This phase of brand growth is quite dynamic. Our passion and creativity is fully ignited, and a new or reinvigorated brand begins to take shape while remaining open to exciting possibilities. We encourage collaborative brainstorming, and we stay up late refining the brand’s message and its visual appeal. At this point, we have adopted our client’s needs as our own and we are swept up in the creative process of becoming.
 
Throughout this process, we are ever mindful of creating a brand that delivers on its promise. One that is fully empowered with a progressive branding strategy that creates a strong foundation for brand identification, acceptance and future growth.
 
At the end of the development phase, we deliver several viable brand identities for consideration. Our clients often find they have difficulty choosing between several attractive options; ultimately, clients fall in love with one, and an exciting new relationship is created.A strategic plan is the glue that puts all the marketing pieces together to support the big picture vision. It contains the marching orders for communications both internally and externally and should also contain a roadmap that clearly outlines the destination and methods for measuring performance against expectations.

A Brand Is a Promise 

Clear, effective communications are the bedrock of our relationship with you, the brand we help you build, and all the audiences you serve.
 
Our strategic communications services help you define who you are right now and where you want to go. Our public relations and community-building services enlist and energize those who can help you get there.
 
Our strategic marketing, design and communications services build brands and successful businesses.
 
  • Brand Audits
  • Product Research
  • Name & Slogan Creation
  • Start Up Guidance
  • Needs Assessment
  • Project Planning
  • Market Analysis
  • Market Penetration
  • Budget Creation
  • Competitive Analysis
  • Systems Analysis
  • Climate Surveys 
Our clients come to us with a variety of marketing needs from advertising execution for a well-designed strategy to helping define the vision for a start-up company. There are many strategic services we can offer to help our clients get a maximum return on their marketing dollars.
 
  • Marketing
  • Public relations
  • Market research
  • Competitor analysis
  • Corporate visioning
  • Brand development/positioning
  • Marketing campaign development
  • eCommerce solutions
  • Search engine optimization
  • Online marketing campaigns
  • Media placement