Brand Mangement—Brand Development
Brand management is an oft-overlooked component of a brand’s life cycle. However, careful management of a newly evolved brand is critical to its success.
Internally, owners, managers and product and service providers may require education and training to foster the desired brand perception and to ensure the brand delivers on its promise. Externally, momentum and interest must be sustained to keep the brand’s personality vibrant while it becomes entrenched in consumers’ and partners’ minds.
We offer education, infrastructure, and communication enhancements to support internal brand awareness and understanding. We also offer ongoing advertising and public relations support to strengthen brand positioning with external audiences
We can work with clients to monitor and analyze brand performance over time to ensure brands maintain their integrity while continuing to meet consumer needs, responding to changing market conditions, and capitalizing on emerging opportunities.
As we progress from the initial client consultation through market research and brand development, we simultaneously build a communications strategy that will support the fully evolved brand. This strategy unfolds when the brand is launched or announced to both internal and external audiences.
Each communication strategy is customized to reflect unique marketing goals, the competitive field, consumer preferences, and budgetary constraints.
Creative launch collateral is designed for a variety of media and is carefully coordinated to distinctly position a brand with a consistent image and message. This integrated approach maximizes brand awareness, encourages acceptance, and stimulates momentum for optimal brand growth.This phase of brand growth is quite dynamic. Our passion and creativity is fully ignited, and a new or reinvigorated brand begins to take shape while remaining open to exciting possibilities. We encourage collaborative brainstorming, and we stay up late refining the brand’s message and its visual appeal. At this point, we have adopted our client’s needs as our own and we are swept up in the creative process of becoming.
Throughout this process, we are ever mindful of creating a brand that delivers on its promise. One that is fully empowered with a progressive branding strategy that creates a strong foundation for brand identification, acceptance and future growth.
At the end of the development phase, we deliver several viable brand identities for consideration. Our clients often find they have difficulty choosing between several attractive options; ultimately, clients fall in love with one, and an exciting new relationship is created.A strategic plan is the glue that puts all the marketing pieces together to support the big picture vision. It contains the marching orders for communications both internally and externally and should also contain a roadmap that clearly outlines the destination and methods for measuring performance against expectations.