Branding

A brand is much more than a clever logo or slogan. It is a clear, memorable and compelling story of who you are, what you do and how you do it better than your competition. Our goal at The Brandinghouse is to ensure that your brand is constantly growing and evolving to fit the local and global market, providing maximum brand recognition and business growth.

Strategy

Strategic branding is ultimately about building strong relationships—with employees, clients and consumers, and the greater community. We take the time to understand your business, goals and the challenges you face. We are committed to your success.

Strategic consulting services include but are not limited to:

Startup guidance and business plans
Market/industry research
Competitor analysis
Assessment of needs
Resource identification
Product development/prototyping
New company/product launch strategy
Strategic growth planning
Campaign development and monitoring
PR/Communications support

Marketing & Communications

Our strategic communications services help you define who you are right now and where you want to go. Our public relations and community-building services enlist and energize those who can help you get there.

Our strategic marketing, design and communications services build brands and successful businesses through:

Systems Development
Multimedia Content Development
Feature Story/Media Placements
Stakeholder/Community Relations
PR Campaign Development/Management
Press Releases/Media Liaison
Copywriting and Editing
360° Communications Audits
Organizational Communications Consulting
Crisis Communications/Issues Management

Creative

Branding requires insight, imagination, vision, charisma, excellent communication and problem solving. Without these skills, the storyteller can’t convey the message. We apply our wide range of creative talents to projects to develop compelling stories that successfully engage audiences. Our multilayered approach addresses different communication styles (visual, sensory, verbal) and enhances the effectiveness and saturation of the overall brand message.

We offer the creative services necessary to select the right mix to tie your brand’s story together including but not limited to:

Art Direction
Graphic design
Illustration
Videography
Storyboarding and scripting
Technical and creative content development
Feature story and business writing
Prototype development
Environmental/kiosk design
Package design

Photography

It is often said that a picture is worth a thousand words, but the reality is that we are bombarded with thousands of images every day. Most of them don’t make it past our perceptual filters to make any real impression. We provide professional photography to express your brand’s identity in a unique and visually arresting way. Our photography is always original, skillfully excuted and in line with your message to ensure our pictures tell your story without having to say a word.

We have a fully-equipped digital studio and the creative and technical skills to focus our lens in a variety of settings for maximum effect. Our photography services include:

Architectural
Corporate
Product
Food
Fashion
Lifestyle
Event
Editorial
Artistic
Landscape
Portrait photography

Online Media

The advent of social media, smartphones and interactive apps has removed any doubt about whether or not businesses should engage in online marketing. The question is not “do you need an online presence?” It is “how interactive and meaningful can you make it?” There is no substitute for face-to-face relationship building, personal service and an old-fashioned handshake. However, virtual relationship building is now an essential part of the branding of your company.

A virtual presence won’t build real relationships unless it is interactive, integrated and well managed. Your online marketing efforts must deliver meaningful content, up-to-date news and provide numerous opportunities for feedback. Our goal in Online Media development is to help you build a real community in a digital world.

We offer a full suite of online media development and strategic implementation services to ensure a strong virtual presence for your company. These services include:

Website design
Content management systems
Responsive design
Database development
Search engine optimization
eCommerce solutions
Social media implementation/management
Pay-Per-Click campaigns
Blog setup and support
eNewsletters
Email campaigns

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