Branding
A brand is much more than a clever logo or slogan. It is a clear, memorable and compelling story of who you are, what you do and how you do it better than your competition. Our goal at The Brandinghouse is to ensure that your brand is constantly growing and evolving to fit the local and global market, providing maximum brand recognition and business growth.
Strategy
Strategic branding is ultimately about building strong relationships—with employees, clients and consumers, and the greater community. We take the time to understand your business, goals and the challenges you face. We are committed to your success.
Strategic consulting services include but are not limited to:
- Startup guidance and business plans
- Market/industry research
- Competitor analysis
- Assessment of needs
- Resource identification
- Product development/prototyping
- New company/product launch strategy
- Strategic growth planning
- Campaign development and monitoring
- PR/Communications support
Marketing & Communications
- Systems Development
- Multimedia Content Development
- Feature Story/Media Placements
- Stakeholder/Community Relations
- PR Campaign Development/Management
- Press Releases/Media Liaison
- Copywriting and Editing
- 360° Communications Audits
- Organizational Communications Consulting
- Crisis Communications/Issues Management
Creative
Branding requires insight, imagination, vision, charisma, excellent communication and problem solving. Without these skills, the storyteller can’t convey the message. We apply our wide range of creative talents to projects to develop compelling stories that successfully engage audiences. Our multilayered approach addresses different communication styles (visual, sensory, verbal) and enhances the effectiveness and saturation of the overall brand message.
We offer the creative services necessary to select the right mix to tie your brand’s story together including but not limited to:
- Art Direction
- Graphic design
- Illustration
- Videography
- Storyboarding and scripting
- Technical and creative content development
- Feature story and business writing
- Prototype development
- Environmental/kiosk design
- Package design
Photography
We have a fully-equipped digital studio and the creative and technical skills to focus our lens in a variety of settings for maximum effect. Our photography services include:
- Architectural
- Corporate
- Product
- Food
- Fashion
- Lifestyle
- Event
- Editorial
- Artistic
- Landscape
- Portrait photography
Online Media
The advent of social media, smartphones and interactive apps has removed any doubt about whether or not businesses should engage in online marketing. The question is not “do you need an online presence?” It is “how interactive and meaningful can you make it?” There is no substitute for face-to-face relationship building, personal service and an old-fashioned handshake. However, virtual relationship building is now an essential part of the branding of your company.
We offer a full suite of online media development and strategic implementation services to ensure a strong virtual presence for your company. These services include:
- Website design
- Content management systems
- Responsive design
- Database development
- Search engine optimization
- eCommerce solutions
- Social media implementation/management
- Pay-Per-Click campaigns
- Blog setup and support
- eNewsletters
- Email campaigns
