Logo Design & Brand Development
Solid brands start with well designed logos.
Ready for a logo?
Before you get started, consider that when managed properly, a brand tells a clear, memorable and compelling story of who and what the company or product is all about. It embodies the ethos, image, culture and vision of the organization. Your logo should reflect all of that and capture the essence of the brand itself.
Your brand is going to constantly evolve and that’s an important fact to keep in mind when you design your logo. The longevity of a good design will depend on how unique it is, not how trendy or flashy it is. There’s a reason why big companies spend hundreds of thousands of dollars to have the right logo and slogan created. Luckily, you don’t have to spend that much to make the right impression.
As with anything that is well built, good branding requires vision and strategic planning. It’s far better to grow into a brand than out of it… And far less costly. That’s why we always sit down with our clients and help forge a clear path that can identify how they see the brand growing. Without this clarity, designing a logo may prove to be a fruitless endeavor and may result in a redesign down the road.
We offer a package designed specifically for companies looking to create a visual identity or rebrand an existing design.
Corporate Identity Package
- Naming exploration
- Slogan creation
- Logo design (8 Initial design comps and up to 4-revision cycles)
- Business card design
- Letterhead design
- Envelope design
- Social Media template (Instagram and Facebook)
- Final logo in PNG, JPG, EPS and PDF formats
- Final files as vector and raster formats
- Style Guide
“Hey, I’ve got an idea I’d like to talk to you about…”
That’s pretty much how most of our client relationships start. It is often just an idea, but it soon becomes a dream and it’s our job to help that dream become a reality.
When Melody King of Urban Escape Vehicles came to us and mentioned she was ready to start her own company, we were excited to start working with her right away.
- Brand Clarification & Development
- Establishment of Messaging and Voice
- Develop a 12-month Plan of Action
- Research of Competitors & Market Analysis
Corporate Identity Package
- Logo Design
- Letterhead Design
- Business Card Design
- Envelope Design
- Style Guide
- Logo Supplied In Multiple Digital Formats
- Logo Supplied In Multiple Resolutions & Sizes
- Print Coordination
- Marketing Materials
- Presentation Material
- Tent & Table Design
- Lifestyle Images
- Van Images
- Scenic Images
- URL Registration
- Hosting Plan Selection
- Wordpress Installation
- Theme Installation/Formatting
- Plugin Configuration
- SSL Purchase & Installation
- Information Architecture
- eCommerce/Booking implementation and configuration
- Content Creation
- Theme Design
- Media Creation (imagery)
- Responsive Site Structure (resize according to device)
- Wrap Vendor Coordination
Paid Online Campaigns
- Search Engine Submission
- Search Engine Optimization
- Pay-per-click (PPC) Campaigns
- Social Media PPC Campaigns
- Marketing and PR
- Media Outreach
- Press Releases
- Event Coordination
- Event Promotion
What to look for in a good logo design.
Pretty isn’t enough!
Five elements of good logo design.
Never pick a logo design just because it’s pretty. There are numerous design principals that are employed when designing a logo, but not every logo has to meet every specific guideline. There are other things that should influence how a logo is finalized. Below, you’ll find the top elements we’ve found to influence a logo design.
That sounds simple, but too often designers forget that the logo might be reduced to the size of a dime. Will it be recognizable at that size? The words don’t necessarily have to be legible, but does the design hold up enough for the viewer to recognize the logo and its meaning?
How is the logo going to be used? Is it being sewn into a label? Printed on an invoice via a laser printer? Scaled up to cover a truck? Or just used on a business card and website? All of these applications impact how the design should be made. The lower the resolution, the simpler the design should be. If the logo is being reproduced for apparel, lighter and simpler designs work better because the more complex a design, the higher the cost to reproduce.
The type of industry the product or organization falls into is very important. Financial and political designs tend to be more conservative and lend themselves to traditional color schemes. While entertainment or event based designs can be more radical in color palette and logotype choices.
The lifespan of the product or service plays an important role as to the design. If longevity is important, avoiding fads or trendy design is optimal. If the lifespan is known to be short, then pushing the design toward the latest trends might work best.
What is the personality of the brand? Playful? Serious? Dangerous? Font and color choices can determine the personality of a design, so too can iconergy. You wouldn’t want to use a bleeding skull with gothic type to represent a Royal clothing line for infants. So picking the right elements to fit a personality is crucial to the relatability of a design.
As we mentioned before, some, all or even none of these elements may apply to the final design and there are sure to be a plethora of other pieces that influence the design. However, looking at the comp designs through these five lenses will help you to step back from the work and analyze it in a less emotional way.