Ready For A New Logo?

For over 35 years, I’ve been creating logos for companies, and I strive to make each one as unique as the product, service or organization it represents. It all starts with a conversation, I learn as much about the vision of the organization, its goals and aspirations. Then I research the competition, not just locally, but globally. I start to formulate a set of concepts that embody what will become the company’s visual identity.

When I present the first set of designs, there are usually at least five completely different options to choose from. They range from the conservative concept all the way to the ones that are a bit on the wild side. I then ask the client to sit with the designs for a day or two, and come back to me with what they like & don’t like about the options.

Often they have a hard time deciding which one they like the most. Sometimes they like some elements of one design and some of another. That’s when I refine the next set of logos and incorporate their feedback. This is a very collaborative process that yields a final design that everyone is happy with.

The result can be a simple and clean logo, or a highly complex design, but all of the final logos are fully scalable and can be reduced to the size of a dime or enlarged the size of a building, all without losing any detail.

Learn more about my process.