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The Eight Specialties of the Brandinghouse

All Things Branding

At the Brandinghouse you get all original work, no clipart, no stock photography. And you work directly with the man doing all of the work, so nothing gets lost in translation.

Ready For A New Logo?

For over 35 years, I’ve been creating logos for companies, and I strive to make each one as unique as the product, service or organization it represents. It all starts with a conversation, I learn as much about the vision of the organization, its goals and aspirations. Then I research the competition, not just locally, but globally. I start to formulate a set of concepts that embody what will become the company’s visual identity.

When I present the first set of designs, there are usually at least five completely different options to choose from. They range from the conservative concept all the way to the ones that are a bit on the wild side. I then ask the client to sit with the designs for a day or two, and come back to me with what they like & don’t like about the options.

Often they have a hard time deciding which one they like the most. Sometimes they like some elements of one design and some of another. That’s when I refine the next set of logos and incorporate their feedback. This is a very collaborative process that yields a final design that everyone is happy with.

The result can be a simple and clean logo, or a highly complex design, but all of the final logos are fully scalable and can be reduced to the size of a dime or enlarged the size of a building, all without losing any detail.

Learn more about my process.

Toby Maurer

I want your business…

  • To be unique

  • To thrive

  • To grow

  • To be seen

  • To be a source of pride

In short, I want your business so I can help it be everything you want it to be… And more.

I’ve been helping companies create and maintain their brands for over 35 years. From mom and pop start ups to Fortune 500 companies, I’ve worked hard to keep everything I do to be unique and on point to their narrative and vision.

If you’re looking for a big agency with lots of folks who will handle each of the different parts of your branding needs, you’re in the wrong place. But if you want one-on-one interaction with the person who can handle anything you need, then I’m your man.

If you’re ready to improve your branding efforts, let’s get together and discuss how I can help.

—Toby Maurer, Owner


  • Logo and Identity
  • Packaging
  • Print Collateral
  • Ad Creation
  • Signage
  • Prototyping
  • Hand Illustration
  • Technical Illustration
  • Kiosk Development
  • Vehicle Wraps


  • Product
  • Lifestyle
  • Event
  • Landscape
  • Portrait
  • Fashion
  • Food
  • Architectural
  • Editorial
  • Fine Art

Website Design:

  • Design & Management
  • Information Architecture
  • Hosting Configuration
  • Cart Integration
  • Appointment & Booking Integration
  • Database Development
  • Search Engine Optimization
  • eCommerce Solutions
  • Membership and Subscription Solutions
  • Technical Support

Let me know how I can help you…

The Brandinghouse Image + Culture + Design

The Brandinghouse
Asheville, North Carolina

Past and Present Clients


Central US:

  • Alpine Bank
  • Coldwell Bankers
  • Bray & Associates
  • Home Trust Savings & Loan
  • Pepsi
  • Miller Beer
  • Coors Beer
  • Palisade Legends
  • Travelhost
  • US Fish & Wildlife
  • Aspen Mountain
  • Vail & Associates
  • Powdehorn Ski Resort
  • Colorado Discover Ability
  • Department of Veteran Affairs
  • VA/DAV
  • Holiday Inn
  • Colorado Inns
  • Adventure Bound River Expeditions
  • RockOn Climbing Equipment
  • Holistic Energy
  • Fellowship Church
  • Grand Valley Baptist Association
  • The Sleep Factory
  • Natalie Ames Real Estate 

East Coast:

  • ARC (Appalachian Regional Commission)
  • Isle of White School District
  • City of Hampton VA
  • City of Newport News VA
  • Duke Energy
  • VMA (Virginia Manufacturer’s Association)
  • Retail Alliance
  • Experience Hampton (City of Hampton VCB)
  • Carroll County, VA
  • Moog Foundation
  • Lee County, VA
  • Stratford Hall
  • PSS (Performance Support Systems)
  • ProStar
  • Suffolk Center
  • CNU (Christopher Newport University)
  • RCC (Rappahannock Community College)
  • VA State Senator John Miller
  • CHAR (Citizens for Hilton Area Revitalization)
  • Paula Dean
  • Unjury
  • Aer Corp
  • Ivy Farms
  • Universal Labs
  • Whitley’s Peanuts

North Carolina:

  • Mountain Valley Spring Water
  • Rocky’s Hot Chicken Shack
  • LaZoom Tours
  • Urban Escape Vehicles
  • Mountain Medical Arts
  • Bee & Bramble
  • J&A Construction Management
  • CLS Construction
  • Yam Yoga and Massage
  • Good For You Enterprises
  • Morgan-Keefe Builders
  • Element Tree Essentials
  • Mela Restaurant
  • Clark Communications
  • Summit Search Solutions
  • St. Luke’s Episcopal Church
  • Highland Title
  • The Fun Conspiracy
  • Adams Hendon Carson Crow & Saenger P.A.
  • Brock Law Firm
  • Phillip C Price Law Firm
  • Burt Langley Attorney at Law
  • Mediation Works
  • Rainbow Mountain Children’s School
  • Rainbow Mountain Foundation
  • Asheville Coffee Roasters
  • Yancey Home Care
  • Madison Home Oxygen & Medical Supply
  • Home Care Specialties
  • EMR Advocate
  • Joe Lasher Jr. Band
  • Carlton Architects
  • Treasure Keepers Antiques
  • Next Step Recovery
  • Rock Academy
  • Hangar Hall
  • Fluidity Project
  • Frozen Monkey Natural Shaved Ice


  • NCR
  • JLL Commercial Real Estate
  • Global MD
  • Cognosante
  • GHATM (Global Health and Technology Management)
  • Piranha Golf
  • Verizon
  • Smithfield Foods
  • Marmot
  • HP
  • Foundation for Excellence in Mental Health
  • BaseFirma
  • The Littlest Golfer
  • Yahoo!
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