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The Eight Specialties of the Brandinghouse

All Things Branding

At the Brandinghouse you get all original work, no clipart, no stock photography. And you work directly with the man doing all of the work, so nothing gets lost in translation.

Ready For A New Logo?

For over 35 years, I’ve been creating logos for companies, and I strive to make each one as unique as the product, service or organization it represents. It all starts with a conversation, I learn as much about the vision of the organization, its goals and aspirations. Then I research the competition, not just locally, but globally. I start to formulate a set of concepts that embody what will become the company’s visual identity.

When I present the first set of designs, there are usually at least five completely different options to choose from. They range from the conservative concept all the way to the ones that are a bit on the wild side. I then ask the client to sit with the designs for a day or two, and come back to me with what they like & don’t like about the options.

Often they have a hard time deciding which one they like the most. Sometimes they like some elements of one design and some of another. That’s when I refine the next set of logos and incorporate their feedback. This is a very collaborative process that yields a final design that everyone is happy with.

The result can be a simple and clean logo, or a highly complex design, but all of the final logos are fully scalable and can be reduced to the size of a dime or enlarged the size of a building, all without losing any detail.

Learn more about my process.

Toby Maurer

I want your business…

  • To be unique

  • To thrive

  • To grow

  • To be seen

  • To be a source of pride

In short, I want your business so I can help it be everything you want it to be… And more.

I’ve been helping companies create and maintain their brands for over 35 years. From mom and pop start ups to Fortune 500 companies, I’ve worked hard to keep everything I do to be unique and on point to their narrative and vision.

If you’re looking for a big agency with lots of folks who will handle each of the different parts of your branding needs, you’re in the wrong place. But if you want one-on-one interaction with the person who can handle anything you need, then I’m your man.

If you’re ready to improve your branding efforts, let’s get together and discuss how I can help.

—Toby Maurer, Owner


  • Logo and Identity
  • Packaging
  • Print Collateral
  • Ad Creation
  • Signage
  • Prototyping
  • Hand Illustration
  • Technical Illustration
  • Kiosk Development
  • Vehicle Wraps


  • Product
  • Lifestyle
  • Event
  • Landscape
  • Portrait
  • Fashion
  • Food
  • Architectural
  • Editorial
  • Fine Art

Website Design:

  • Design & Management
  • Information Architecture
  • Hosting Configuration
  • Cart Integration
  • Appointment & Booking Integration
  • Database Development
  • Search Engine Optimization
  • eCommerce Solutions
  • Membership and Subscription Solutions
  • Technical Support

Shirts and Merch

Aside from all of the branding I do, I also design apparel. Check out some of the pieces you can buy here on my website.

Let me know how I can help you…

The Brandinghouse Image + Culture + Design

The Brandinghouse
Asheville, North Carolina

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