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Logo Design & Brand Development

Solid brands start with well designed logos.

Ready for a logo?

Before you get started, consider that when managed properly, a brand tells a clear, memorable and compelling story of who and what the company or product is all about. It embodies the ethos, image, culture and vision of the organization. Your logo should reflect all of that and capture the essence of the brand itself.

Your brand is going to constantly evolve and that’s an important fact to keep in mind when you design your logo. The longevity of a good design will depend on how unique it is, not how trendy or flashy it is. There’s a reason why big companies spend hundreds of thousands of dollars to have the right logo and slogan created. Luckily, you don’t have to spend that much to make the right impression.

As with anything that is well built, good branding requires vision and strategic planning. It’s far better to grow into a brand than out of it… And far less costly. That’s why we always sit down with our clients and help forge a clear path that can identify how they see the brand growing. Without this clarity, designing a logo may prove to be a fruitless endeavor and may result in a redesign down the road.

Good For You Logo Detail
Logo Detail

Corporate Identity Package

I offer a package designed specifically for companies looking to create a visual identity or rebrand an existing design.

The Corporate Identity Package is ideal for companies looking for a well designed logo that stands out from the crowd.

  • Naming exploration
  • Slogan creation
  • Logo design (8 Initial design comps and up to 4-revision cycles)
  • Business card design
  • Letterhead design
  • Envelope design
  • Social Media template (Instagram and Facebook)
  • Final logo in PNG, JPG, EPS and PDF formats
  • Final files as vector and raster formats
  • Style Guide

Personal Branding

With social media playing such a crucial role in our lives these days, many have started creating a personal brand that they use to promote themselves online. Influencers especially have taken their own brands to all new levels.

The combination of a professionally designed logo that captures the essence of the person and their talents along with quality headshots, makes for a great foundation to start building an online presence that sets itself apart from the competition.

Personal Identity Package

This is ideal for those looking to create a unique and memorable logo and online presence.

  • Logo design
  • Business card design
  • Logo sticker design
  • Five-page website design
  • Social Media template (Instagram and Facebook)
  • 2-hour professional photo session

Starting A New Venture

If you are getting ready to build a company from the ground up, you’re going to need as much help and you can get. Partnering with the right people as you get started can save you both an incredible amount of time and money.

Start Up Development Package

Get professional advice and experience that can save you thousands of dollars and untold amounts of lost time.

  • Naming exploration
  • Slogan creation
  • Logo design
  • Business card, letterhead and envelope design
  • Social Media template (Instagram and Facebook)
  • Corporate Style Guide
  • 10-page website design
  • E-commerce and Funnel design and integration
  • Environmental signage
  • Package design
  • Point of sale collateral
  • Promotional materials
  • 4 hours of business consultation

Package price depends on the amount of work to be done. Full-package pricing is available, or lower hourly rates can be offered when 3, 6 or 12 month retainers are in place.


Retailer Power Package

Step up your game with an overhaul of your current product packaging and make it stand out with all new product photography on a redesigned website. Carry the new branding through on your Social Media and with your point of sale signage.

Sound like a huge endeavor? Let me take care of everything. I do everything in-house, so there isn’t any external coordination with designers, photographers or web developers. And I’ll work directly with your staff to coordinate everything so that it can happen with minimum disruption to your workflow.

If your company is already established but needs to consolidate and update your marketing, this package is for you.

  • Product photography
  • Package design
  • Website facelift
  • Print collateral redesign
  • Social media upgrade
  • Point of sale update
  • Signage redesign

Package price depends on the amount of work to be done. Full-package pricing is available, or lower hourly rates can be offered when 3, 6 or 12 month retainers are in place.

A Blade Sparks

A Manufacturer’s Secret Weapon

Most manufacturers have a Creative Director who works with outside professionals to create product packaging and marketing materials. Having multiple creative players means it can be difficult to ensure consistency as multiple projects are completed. Having a single creative partner means there is a better chance for all of the projects having a tight and cohesive look. 

And when that partner is involved in the prototyping and development of your product, there can be an even greater synergy that can save your company time and money while delivering a superior product. Take that one step further through your marketing and distribution and you can’t go wrong.

Industrial Power Package

If your company manufactures and distributes products, presentation is crucial. This package will give your team everything it needs to dominate your sector.

  • Package Design
  • Product photography
  • Website facelift
  • Wholesaler  collateral redesign
  • Catalog design
  • Direct mail campaigns
  • Point of sale materials
  • Vehicle wrap design

Package price depends on the amount of work to be done. Full-package pricing is available, or lower hourly rates can be offered when 3, 6 or 12 month retainers are in place.

Urban Escape Vehicles

“Hey, I’ve got an idea I’d like to talk to you about…”

That’s pretty much how most of our client relationships start. It is often just an idea, but it soon becomes a dream and it’s our job to help that dream become a reality.

When Melody King of Urban Escape Vehicles came to us and mentioned she was ready to start her own company, we were excited to start working with her right away. 


  • Brand Clarification & Development
  • Establishment of Messaging and Voice
  • Develop a 12-month Plan of Action
  • Research of Competitors & Market Analysis

Corporate Identity Package

  • Logo Design
  • Letterhead Design
  • Business Card Design
  • Envelope Design
  • Style Guide
  • Logo Supplied In Multiple Digital Formats
  • Logo Supplied In Multiple Resolutions & Sizes
  • Print Coordination

Graphic Design

  • Infographics
  • Charts
  • Marketing Materials
  • Presentation Material
  • Tent & Table Design


  • Lifestyle Images
  • Van Images
  • Scenic Images

Website Hosting

  • URL Registration
  • Hosting Plan Selection
  • Wordpress Installation
  • Theme Installation/Formatting
  • Plugin Configuration
  • SSL Purchase & Installation

Website Design

  • Information Architecture
  • eCommerce/Booking implementation and configuration
  • Content Creation
  • Theme Design
  • Media Creation (imagery)
  • Responsive Site Structure (resize according to device)

Vehicle Wrap

  • Design
  • Wrap Vendor Coordination

What to look for in a good logo design.

Pretty isn’t enough!

Five elements of good logo design.

Never pick a logo design just because it’s pretty. There are numerous design principals that are employed when designing a logo, but not every logo has to meet every specific guideline. There are other things that should influence how a logo is finalized. Below, you’ll find the top elements we’ve found to influence a logo design.


That sounds simple, but too often designers forget that the logo might be reduced to the size of a dime. Will it be recognizable at that size? The words don’t necessarily have to be legible, but does the design hold up enough for the viewer to recognize the logo and its meaning?


How is the logo going to be used? Is it being sewn into a label? Printed on an invoice via a laser printer? Scaled up to cover a truck? Or just used on a business card and website? All of these applications impact how the design should be made. The lower the resolution, the simpler the design should be. If the logo is being reproduced for apparel, lighter and simpler designs work better because the more complex a design, the higher the cost to reproduce.


The type of industry the product or organization falls into is very important. Financial and political designs tend to be more conservative and lend themselves to traditional color schemes. While entertainment or event based designs can be more radical in color palette and logotype choices.


The lifespan of the product or service plays an important role as to the design. If longevity is important, avoiding fads or trendy design is optimal. If the lifespan is known to be short, then pushing the design toward the latest trends might work best.


What is the personality of the brand? Playful? Serious? Dangerous? Font and color choices can determine the personality of a design, so too can iconergy. You wouldn’t want to use a bleeding skull with gothic type to represent a Royal clothing line for infants. So picking the right elements to fit a personality is crucial to the relatability of a design.

As I mentioned before, some, all or even none of these elements may apply to the final design and there are sure to be a plethora of other pieces that influence the design. However, looking at the comp designs through these five lenses will help you to step back from the work and analyze it in a less emotional way.

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