Before you get started, consider that when managed properly, a brand tells a clear, memorable and compelling story of who and what the company or product is all about. It embodies the ethos, image, culture and vision of the organization. Your logo should reflect all of that and capture the essence of the brand itself.

Your brand is going to constantly evolve and that’s an important fact to keep in mind when you design your logo. The longevity of a good design will depend on how unique it is, not how trendy or flashy it is. There’s a reason why big companies spend hundreds of thousands of dollars to have the right logo and slogan created. Luckily, you don’t have to spend that much to make the right impression.

As with anything that is well built, good branding requires vision and strategic planning. It’s far better to grow into a brand than out of it… And far less costly. That’s why I always sit down with our clients and help forge a clear path that can identify how they see the brand growing. Without this clarity, designing a logo may prove to be a fruitless endeavor and may result in a redesign down the road.